BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 410	19.0%	43.7%	5.5	844 896	22.1%	79.8%	4.5	4.0%
MoM	5 414	-2.1%	40.3%	0.2	3 023 636	0.4%	76.3%	0.4	-2.5%
YTD	43 605	-34.1%	44.8%	-10.2	21 873 307	-30.1%	77.7%	-4.9	-19.1%
MAT	83 790	-26.3%	46.7%	-6.5	40 292 263	-21.2%	78.3%	-2.7	-16.1%
KAPSIKAM
WoW	14 749	13.0%	2.0%	0.2	6 705 318	16.3%	2.4%	0.3	0.8%
MoM	61 347	-9.5%	2.0%	-0.2	26 468 014	-6.4%	2.2%	-0.2	0.5%
YTD	459 910	-19.8%	2.4%	-0.3	188 699 456	-21.9%	2.6%	-0.4	-9.2%
MAT	930 656	-12.7%	2.7%	-0.2	372 458 009	-15.8%	2.8%	-0.3	-7.6%
MILDRONATE
WoW	51 573	-6.5%	15.1%	-0.8	39 003 830	-6.5%	16.9%	-1.1	-2.5%
MoM	226 520	-6.5%	15.6%	0.2	168 300 924	-4.0%	17.7%	0.5	-9.2%
YTD	1 574 999	-43.7%	10.3%	-3.6	1 138 453 274	-30.4%	12.0%	-2.2	-23.8%
MAT	3 179 466	-37.7%	11.0%	-3.1	2 209 354 328	-12.8%	12.6%	-0.3	-20.4%
SULFARGIN
WoW	2 907	3.6%	0.7%	0	1 543 388	3.8%	1.1%	0	2.5%
MoM	11 174	0.7%	0.7%	0	5 963 573	-0.7%	1.0%	-0.1	4.5%
YTD	68 703	-23.3%	0.7%	-0.1	37 155 062	-17.3%	1.1%	-0.1	-7.5%
MAT	122 882	-26.8%	0.7%	-0.2	67 404 053	-19.6%	1.1%	-0.2	-8.3%
VIPROSAL
WoW	14 987	-11.4%	2.0%	-0.3	5 243 779	-13.1%	1.8%	-0.3	0.4%
MoM	65 028	2.2%	2.0%	0	23 211 821	1.6%	1.9%	0	0.3%
YTD	422 190	-41.6%	2.1%	-1.1	153 788 997	-48.3%	2.0%	-1.4	-10.6%
MAT	837 787	-40.1%	2.3%	-1.2	312 371 611	-43.8%	2.2%	-1.4	-9.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	43 605	-34.1%	44.8%	-10.2	21 873 307	-30.1%	77.7%	-4.9	-19.1%
KAPSIKAM	459 910	-19.8%	2.4%	-0.3	188 699 456	-21.9%	2.6%	-0.4	-9.2%
MILDRONATE	1 574 999	-43.7%	10.3%	-3.6	1 138 453 274	-30.4%	12.0%	-2.2	-23.8%
SULFARGIN	68 703	-23.3%	0.7%	-0.1	37 155 062	-17.3%	1.1%	-0.1	-7.5%
VIPROSAL	422 190	-41.6%	2.1%	-1.1	153 788 997	-48.3%	2.0%	-1.4	-10.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	83 790	-26.3%	46.7%	-6.5	40 292 263	-21.2%	78.3%	-2.7	-16.1%
KAPSIKAM	930 656	-12.7%	2.7%	-0.2	372 458 009	-15.8%	2.8%	-0.3	-7.6%
MILDRONATE	3 179 466	-37.7%	11.0%	-3.1	2 209 354 328	-12.8%	12.6%	-0.3	-20.4%
SULFARGIN	122 882	-26.8%	0.7%	-0.2	67 404 053	-19.6%	1.1%	-0.2	-8.3%
VIPROSAL	837 787	-40.1%	2.3%	-1.2	312 371 611	-43.8%	2.2%	-1.4	-9.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 410	19.0%	43.7%	5.5	844 896	22.1%	79.8%	4.5	4.0%
KAPSIKAM	14 749	13.0%	2.0%	0.2	6 705 318	16.3%	2.4%	0.3	0.8%
MILDRONATE	51 573	-6.5%	15.1%	-0.8	39 003 830	-6.5%	16.9%	-1.1	-2.5%
SULFARGIN	2 907	3.6%	0.7%	0	1 543 388	3.8%	1.1%	0	2.5%
VIPROSAL	14 987	-11.4%	2.0%	-0.3	5 243 779	-13.1%	1.8%	-0.3	0.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 414	-2.1%	40.3%	0.2	3 023 636	0.4%	76.3%	0.4	-2.5%
KAPSIKAM	61 347	-9.5%	2.0%	-0.2	26 468 014	-6.4%	2.2%	-0.2	0.5%
MILDRONATE	226 520	-6.5%	15.6%	0.2	168 300 924	-4.0%	17.7%	0.5	-9.2%
SULFARGIN	11 174	0.7%	0.7%	0	5 963 573	-0.7%	1.0%	-0.1	4.5%
VIPROSAL	65 028	2.2%	2.0%	0	23 211 821	1.6%	1.9%	0	0.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца